Britain’s personality clusters

The Sunday Times today reported that 'The nation is polarising with like-minded people gravitating to Identity live in the same areas'. Can this be true?

While I did find this article very interesting I do think that it failed to cover some obvious practical factors that determine where people live. The article reports that Londoners show creativity, intellect, open-mindedness and extroversion but not friendliness. Well yes I can understand how that happens. People in London have higher living expenses which would mean that in order to have a good standard of living they have to be creative and hardworking and deal with lots of people. I think that it is not always that people move to places because of their personality but more that their personalities must adapt to their environment. This would also be true of people who move to the countryside. In the countryside you would probably have less actual need to be creative, outgoing, ect and so even though people in the countryside may want to go to a 24 hour cafe and go to the gym at 4AM, its just not going to be possible and so perhaps because of that they are incorrectly seen as being 'less outgoing'.